THE ASK: Drive awareness and sales by building on our Full-Time Fans campaign throughout college football season.
OUR ANSWER: Show our audience that when schools need Full-Time Fans more than ever, Modelo’s here to support them.
My idea to have a full stadium of college students was a long shot, but it paid off. It was the largest talent photoshoot and most successful sports program of 2024.
EXPERIENCE THE ULTIMATE
FULL-TIME FAN GAMEDAY
RANKINGS
WATCH PARTY
CHAMPIONSHIP TICKETS & VRBO STAY
FAVORITE
BAR RENTAL
What’s a better way to analyze team ranks than with a Modelo-branded Bumpboxx® speaker and Traeger® grill? Our prizes helped football fans discuss the latest rankings, predict future outcomes, and share their opinions on the teams they follow.
The biggest prize? A 2-day stay to follow your team's playoff run. Fans also had the chance to enter for 2 tickets to the 2025 CFP National Championship Game in Atlanta.
Participants watch as their team climbs the rankings at their favorite bar with their favorite fans, friends, and family. The winner is awarded a $1,000 check for their watch party.
This campaign was the largest talent photoshoot of the year and a heavy retouching job that turned into their most successful sports program of 2024.
With eight teams we needed to have outfit changes, prime location, and booked over 30 talent. The retouching job and high resolution process was tedious but
made for a successful campaign.
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POS Elements
Over 279 elements got made for this campaign.
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