THE ASK: Create a refreshing, innovative brand experience for the second year of the Corona Premier Clubhouse at the U.S. Open.
OUR ANSWER:
Bring a new level of fun to the program by embracing the pressure putt moment—without any of the pressure. We gave our drinkers their swing at a
Putt for Pinehurst, with the chance to win a spot at the U.S. Open.
CONSUMER ACTIVATION
SWEEPSTAKES ENTRY
This year, every putt drained might be the one that sends consumers to the U.S. Open. We enabled the promotion with multiple engagements for anyone to take their swing.​
CORONA CLUBHOUSE
In partnership with Golden Tee, we created a long-putt mini-game. At the Corona Club House, we then hosted a new kind of after-party with music, glow golf mini-games, and long putt challenges, encouraging U.S. Open attendees to join in on the fun.
RETAIL
Throughout the U.S. Open, whenever a player makes a shot from 90 feet out, we dropped our limited edition TravisMathew merch—reinforcing our 90 Cal offering. We also created a real-time social activation at the Club House, where the same rules applied with a golf simulator.
POS Elements
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SWEEPSTAKES WEBSITE DESIGN
