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FROM THE WEBPAGE, SHOPPERS CAN LEARN HOW TO RECYCLE THEIR CLOTHES AND ACCESS THE LINE.
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WHAT DO YOU DO WHEN YOUR STORE HAS A RECYCLING PROGRAM THAT NO ONE PARTICIPATES IN?

 

YOU CREATE A EXCLUSIVE CLOTHING LINE MADE TO WITHSTAND A FUTURE OF HARSH WEATHER CONDITIONS, ONLY AVAILABLE TO THOSE WHO RECYCLE THEIR CLOTHES, JUST IN CASE.

INTRODUCING

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ITEMS BEING SOLD

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EXTREME UV
RADIATION GOGGLES

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AIR TOXIN 
REMOVAL MASK

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UV-BLOCKING WINDBREAKER
300F PROTECTION

OOH

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A COUNTDOWN FOR THE HARSHLOOQS DROP 

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ON SOCIAL, WE WILL ALSO ANNOUNCE THE NEW HARSH LOOQS LINE,
LETTING SHOPPERS KNOW THAT A
HARSH FUTURE MAY BE AHEAD.

AFTER SHOPPERS PARTICIPATE IN UNIQLO’S RECYCLING PROGRAM, THEY WILL RECEIVE CONFIRMATION CODES GIVING THEM ACCESS TO THE LINE.

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CW: MARK MORAN

Won Best Concept at Chicago Portfolio School 2022.

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